We know that what our children see matters. Many parents carefully monitor their children's screen time, helping them choose appropriate shows and movies, but what about the ads in between those shows and movies? What messages are they sending to kids? In a world of media bias and so many one-sided messages about family, diversity, beauty, I think Cheerios ads have been getting it right for a while. This cute commercial unfortunately garnered a lot of negative attention on YouTube simply for portraying a biracial family, proving the need for more ads like it. Cheerios refused to pull the ad, and upped the ante with a touching sequel to the controversial commercial, aired during the Super Bowl. Touche Cheerios.
Another frustrating aspect of advertising for me has been the stereotypical portrayal of the hard-working, long suffering mom and the lazy, incompetent dad. (Has anyone seen a laundry detergent commercial lately?) But Cheerios steps up to the plate once again to deliver a different message. These recent commercials show involved, dedicated, competent dads in entertaining and heartwarming ads. Well done, Cheerios.
P.S. This commercial also nails it. It's a real biracial family, the Rukavinas, their Dad who is an amputee, and how Swiffer allows him to help more easily around the house. Way to go, Swiffer.